Client
WMCHealth | MidHudson Regional Hospital

Project
General Services brochure

Large square-format, 32-page brochure introduces MidHudson Regional Hospital's clinical and non-clinical services, focusing on the hospital’s areas of expertise.

Role
Concept and creative development, design and layout, image creation.

Client
WMCHealth | HealthAlliance / WMCHealth

Project
Investing in You
HealthAlliance Community Report

This report celebrates WMCHealth's and HealthAlliance’s one-year anniversary of association. The brochure, mailed to 90,000 community residents, highlights advancements to each of the hospitals' infrastructure and presents plans for expanded community healthcare facilities (currently underway.)

Role
Assumed ownership of partially-completed project. Re-organized and re-configured  layout materials and page content, changes to text and visual theme.

Client
The Seeing Eye

Project
THE SEEING EYE GUIDE Magazine

From 2002 to 2010, I worked with the Communications Director at The Seeing Eye to publish THE GUIDE, "A magazine for Friends of The Seeing Eye." Featured were inspirational and profound stories of people whose lives had improved as a result of the organization's work.

Role:
Design, art direction, production

Award
Silver Medal, publications
Advertising Club of Westchester

Client
Amerigen Pharmaceuticals

Project
Sales collateral and packaging

Sales sheet combining Ondansetron and Granisetron tablets, typically prescribed in tandem. Description includes dosage chart, visual identifiers, and lifestyle photo of target market.

Role
Design, development, production, photography, and execution of packaging mechanical and inserts

Client
Oak Knoll School

Project:
The Review Alumni Magazine

For almost ten years (and spanning three Headmasters) I worked with the Communications Director of Oak Knoll School of the Holy Child to publish The Review, the quarterly alumni magazine.During our involvement, alumni giving increased, as did their attendance to alumni events; as fueled by this robust publication..

Role
Design, layout, development, production, on-press supervision